Brooks Brothers and St Andrews Links have entered into a worldwide partnership for Brooks Brothers, as the "Official Partner of St Andrews Links," to produce a collection of apparel and accessories to launch Spring 2011.
(New York, NY – March 18, 2010) - Brooks Brothers and St Andrews Links have entered into a long term worldwide partnership for Brooks Brothers, as the “Official Partner of St Andrew Links,” to produce a collection of apparel and accessories to launch Spring 2011.
Brooks Brothers, America’s oldest clothier joins forces with St Andrews Links, the Home of Golf, to produce, market and distribute a co-branded collection of men’s and women’s sportswear and accessories. The collection will launch in Spring 2011.
Brooks Brothers will manage all product design, development and distribution activities in partnership with St Andrews Links, and the collection will be distributed worldwide through Brooks Brothers’ retail stores, catalogues, and website, as well as in select on-course and off-course retail locations. The collection will also be featured at St Andrews in The Old Course Shop and on its online shop.
In advance of the Spring 2011 launch, Brooks Brothers has created a limited edition men’s polo shirt commemorating The 2010 Open Championship (known in the US as The British Open). The performance pique polo shirt will be uniquely numbered from 1 to 2010 and is available in royal blue, honouring the 2010 Open. The polo will be on sale at The Old Course Shop (St Andrews, Scotland) in April and at select Brooks Brothers stores in June.
Alan McGregor, Chief Executive of St Andrews Links Trust, said, “The Links is known around the world as the Home of Golf and we are pleased to be working with a company of Brooks Brothers’ stature which values heritage and tradition. Brooks Brothers has an excellent reputation for its clothing collections and we are looking forward to working with them to produce the St Andrews Links collection.”
Claudio Del Vecchio, Chairman and CEO of Brooks Brothers, said, “It’s the perfect pairing of two legendary brands. Brooks Brothers’ iconic products with St Andrews’ unparalleled history in the world of golf makes it a winning combination. The opportunities to expand both brands’ reach and visibility is tremendous.”
Brooks Brothers has a long history with the world of golf, having created its first golf collection in 1890. The company currently has PGA tour player Scott Verplank as its golf ambassador. The company also serves as the Official Apparel Sponsor of the PGA St. Jude Classic in Memphis, Tennessee.
St Andrews Links comprises seven public golf courses at the Home of Golf including the world famous Old Course, which will play host to the 150th anniversary of The Open Championship from July 15-18, 2010, and The Castle Course which opened in 2008.
The arrangement was facilitated by CPLG Sport, the exclusive commercial partner of St Andrews Links.
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About Brooks Brothers
As America’s oldest retailer, Brooks Brothers has long been a fashion innovator. Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar.
Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 192 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value.
For more information visit www.broooksbrothers.com
About St Andrews Links
St Andrews Links Trust is a charitable organisation responsible for the management and maintenance of the Links courses at St Andrews, including the famous Old Course, host of the 2010 Open Championship. The Trust was established in 1974. It employs more than 300 permanent staff and seasonal workers during the high season. It manages a number of additional facilities including three clubhouses, a golf practice centre and four shops.
Around 200,000 rounds are played over six public courses, which feature two additional championship courses (the New and the Jubilee), two 18-hole courses (the Eden and the Strathtyrum) and a nine-hole course (the Balgove).
A seventh course, The Castle Course, opened for play in 2008 on a site to the south-east of St Andrews and has already won several international awards including being named by Travel & Leisure Golf magazine in America as the New Course of the Year and International Development of the Year by Golf Inc magazine in America. The course was also included in the prestigious Golf Digest Top 100 Courses in its first year.