Jaermann & Stübi has become the official supplier and timekeeper of St Andrews Links, The Home of Golf, and is launching a limited edition special model for The Old Course, which is hosting The Open Championship this year for the 28th time.
Jaermann & Stübi, which specialises in premium golf watches, is intensifying its existing collaboration with St Andrews Links, The Home of Golf, and will be equipping this historic venue with clocks designed to match the watches.
At the same time, together with St Andrews Links, Jaermann & Stübi is launching a special model limited to 18 pieces. Each watch will be dedicated to an individual hole of the world-renowned Old Course, where golf will be celebrating the 150th anniversary of The Open Championship in 2010. The timepieces will retail at around EUR 36,500.
Each watch is inscribed with the statistics of the relevant hole on the inside of the hinged cover on the back of the watch. The case is made of elegant platinum. Like all golf watches made by Jaermann & Stübi, this one is also equipped with the "G-Shock-Guard" patented shock absorber with flexible stem, designed especially for golf. The model has a Course Timer for golf games, which can also be used as a second time zone. For each watch there is a cast-iron plaque similar to those mounted on The Old Course and provides information such as the name and number of the hole and its distance.
Izzy Cameron, brand development manager at St Andrews Links Trust, said, “We are pleased to be developing our partnership with Jaermann & Stubi as they become the official timekeeper at the Links. As an organisation which values high standards and heritage it is an outstanding fit for us to be working with a company of Jaermann & Stubi’s stature.”
Urs Jaermann, owner of Jaermann & Stubi, said, “We are extremely proud of this new step in our partnership with The Home of Golf, an institution with whom we share the value and spirits of tradition in a contemporary way and quality to the highest standards.”
The arrangement was facilitated by CPLG sport, the exclusive commercial partner of St Andrews Links.
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Notes to editors
Jaermann & Stübi
Jaermann & Stübi has its headquarters in Zurich, Switzerland, where the exclusive golf watches are developed and produced in the company’s atelier. J&S specialise in premium timepieces with additional functions for golfers and collaborates with St Andrews Links, the Home of Golf, and Seve Ballesteros, among others. The company was founded by Urs Jaermann & Pascal Stübi and operates worldwide with their brand. Further information is available at www.jaermann-stuebi.com.
St Andrews Links
St Andrews Links Trust is a charitable organisation responsible for the management and maintenance of the Links courses at St Andrews, including the famous Old Course, host of the 2010 Open Championship. The Trust was established in 1974. It employs more than 300 permanent staff and seasonal workers during the high season. It manages a number of additional facilities including three clubhouses, a golf practice centre and four shops.
Around 200,000 rounds are played over six public courses, which feature two additional championship courses (the New and the Jubilee), two 18-hole courses (the Eden and the Strathtyrum) and a nine-hole course (the Balgove).
A seventh course, The Castle Course, opened for play in 2008 on a site to the south-east of St Andrews and has already won several international awards including being named by Travel & Leisure Golf magazine in America as the New Course of the Year and International Development of the Year by Golf Inc magazine in America. The course was also included in the prestigious Golf Digest Top 100 Courses in its first year.
For more information visit www.standrews.org.uk.
Media contact
Urs Jaermann
Jaermann & Stübi AG
Bahnhofstrasse 64
8001 Zurich, Switzerland
Phone +41 44 213 14 50
Fax +41 44 213 14 51
www.jaermann-stuebi.com