Steve North - Director of Instruction
Steve North is the Director of Instruction and is responsible for the delivery of the world class coaching at St Andrews Links. He is one of Golf Monthly’s Top 25 Coaches and was also awarded a Top 25 Most Admired Operator in Golf Award, by Golf Inc magazine (US) in 2008.
Steve moved to the Home of Golf after four successful years as David Leadbetter’s Director of Instruction at one of Asia’s top golf resorts, Saujana Golf and Country Club in Malaysia. As one of the youngest golf professionals to complete the rigorous David Leadbetter training, Steve went on to conduct golf clinics all over Asia for some of the world’s leading corporations and continues to do so at St Andrews Links. His clients include Allianz, Brooks Brothers, HSBC, Credit Suisse, RBS, Chase Manhattan Bank, BMW, Audi and FedEx.
Specialising in the use of analysis software, technology and coaching, Steve has introduced V1, SAM PuttLab, SAM BalanceLab, K-Vest, TrackMan and Flightscope to the Golf Academy. Currently he is working with golfers at all levels of the game ranging from successful tournament professionals, national junior players (including players who have won three national titles) and county level players to complete beginners. Steve is currently working with the Scottish Golf Union Academy squad, St Andrews University Men’s 1st team, St Andrews University Bursars and St Andrews Links Junior Golf Association (SALJGA).
Steve currently writes for several publications including Golf Monthly, Asian Golf Monthly, the St Andrews Links Yearbook and St Andrews Links News. He has presented his holistic thoughts on golf instruction to organisations such as Business Management Institute (BMI), Club Managers Association America (CMAA) and Club Managers Association of Europe (CMAE). Steve has also been a fully qualified member of the British PGA since 1997 when he gained perfect marks in swing theory.